What’s in a Vehicle’s Name? At the NYE Automotive Group, our Ford, GMC, Toyota, Buick, and Scion inventories have plenty of colorful model names. You can Focus on a Regal choice with the perfect Fusion of features you want, without crossing the Sierra or the Yukon as an Explorer covering a lot of Terrain searching elsewhere. And if you don’t find a 4Runner on the first trip, you can always make an Encore visit to our dealership and then celebrate with a Fiesta when you make your purchase. So where do these names all come from? Rick Novak, Ford’s global cross vehicle marketing strategy manager, explains the name game in their online “My Ford Magazine” at www.myfordmag.com. He says there are several key members of their global-marketing team working together with the Ford advertising agency team and senior management to come up with names for their vehicles. Those brainstorming sessions are often a good amount of fun, he admits, as they decide on monikers for not only their vehicles but also the latest technology advances as well. Just imagine the strategies behind naming such innovations as EcoBoost, MyFord Touch, and Smart Gauge with EcoGuide. But it’s not all done in a meeting room. Ideas are taken through several sessions of reviews, including meeting with actual Ford customers for their feedback. With today’s technology, customers are globally connected, so Ford wants to make sure each name has a global appeal. Take the Fiesta — it‘s an instantly-recognizable, festive name that conjures the good time a driver will have behind the wheel. Names should be easy to pronounce, and communicate the proper message. Most folks have probably heard the sad tale of the Chevy Nova — a lack of global consideration gave it a name that in Spanish means “doesn’t go.” Probably not a big seller in places where they speak Spanish! Of course, a vehicle by any other name only becomes a success because of the quality behind it, regardless of any interesting label. NYE Automotive has hundreds of new and previously owned choices for you, and once you make it your own you can name it anything you want. To see some of these vehicles for yourself, stop by the NYE Automotive Group. We are located at 1479 Genesee St. in Oneida, N.Y. 13421. For more info on any of our vehicles and services, call (315) 363-0600 or email firstname.lastname@example.org.