Taking The Ecoboost Challenge At the NYE Automotive Group, we know one of the biggest considerations in the purchase of a new vehicle is fuel consumption and efficiency. Regardless of whether they are environmentally friendly or savings conscious, today’s customers are looking for ways to maximize the miles-to-gallon ratio of their vehicles while conserving fuel. Ford Motor Company’s EcoBoost engines combine advanced technologies like direct injection, turbocharging, and variable valve timing to give drivers the most power possible while using the least fuel. In North America, their EcoBoost-powered vehicle sales have made Ford the leader in turbocharged, direct-injected gasoline engines in its passenger vehicles, like Escape, Fusion, and F-150. By the end of the year, more than 90 percent of Ford’s North American inventory of vehicles will be available with an EcoBoost engine. To promote this fuel-saving innovation, Ford is currently giving consumers the opportunity to sample the cutting edge technology by getting them behind the wheel for themselves. Their 2014 EcoBoost Challenge consumer drive tour is now traveling across America and visiting 12 cities, giving them a free opportunity to drive the latest Ford products, including the Focus ST and Fiesta ST models as well as the Escape and Fusion. They’ll also see a sneak peek of the highly anticipated next generation F-150, Mustang, Transit Connect Wagon, and Expedition. The 2014 Ford EcoBoost Challenge kicked off April 12 at the University of Phoenix Stadium, and continues on Saturdays through July 19 when it ends at Lucas Oil Stadium in Indianapolis. Each of the EcoBoost Challenge venues feature three closed courses, including ST Performance Academy, Hybrid Challenge, and EcoBoost Challenge Drive layouts. Both the Hybrid Challenge and EcoBoost courses give participants the chance to drive Ford products against the competition. While the Challenge doesn’t actually make a stop near NYE Automotive this time, we still want consumers to be aware of the vast improvements EcoBoost offers to the drivers of today. Stop by NYE’s Ford showroom and see what EcoBoost can do for you, your wallet, and your environment. The NYE Automotive Group is located at 1479 Genesee St. in Oneida, N.Y. 13421. For more info on any of our vehicles and services, call (315) 363-0600 or email email@example.com.