Shopping for a new Vehicle in the Winter The winter snow and cold has returned to Central New York, so the thought of buying a vehicle from the NYE Automotive Group might be pushed aside for more pressing matters like shoveling and deicing. Going out to test drive a vehicle in the dead of winter might not be as attractive a proposition as it is during the summer time — or is it? Think about it … that same thought is also on the minds of potential auto buyers all over the area. Many of them will decide to stay at home and wait for better weather to get out there and make their purchases, and the dealers will suddenly see a decrease in sales because the buyers are hibernating away. Put those two facts together, and suddenly you’ll see the winter is really the best time to shop for a new or new-to-you vehicle. The bottom line is it comes down to supply and demand. We want to sell all year round — our employees count on income 12 months of the year — so the supply is always readily available. In the winter, the demand does trickle off a bit so that means added incentives to encourage buyers to buy at NYE. Even the manufacturers get in on those incentives, beefing up their own rebates to promote winter sales. And if you have a truck or SUV you want to trade in, you will see a double boon as the winter is also the most profitable time to trade them in. There is typically more money waiting on a truck or SUV during the winter months, so take advantage of the season. Just when you thought the storms of winter brought only the gloom of snow, here’s something to be excited about all over again. It might not cheer your day like a sunny trip to the beach but those days will return soon — wouldn’t you like to take that trip in an all-new ride? New Year’s Eve is abbreviated NYE — so make the first months of the new year the time to buy for your next vehicle at NYE Automotive. The NYE Automotive Group is committed to customer satisfaction far beyond the day of the original sale. For more information, stop by 1479 Genesee St. in Oneida, N.Y. or call (315)-363-0600.